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Storytelling for the Digital Age: 2011 PRSA International Conference

This post first appeared on PRSA ComPRehension 10.27.11 and is reposted with permission. Even though the PRSA International Conference was my 12th in the past 13 years, I was excited about this year’s...

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Set Your Brand Apart: Little Extras Make a Big Difference in Customer Retention

The little things add up Here’s a little dose of reality: no one ever meets the expectations of their customers. You can exceed those needs or your can fall short, and it’s often the little things that...

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